Thanks, Bette. Despite its tenure, AI is still a "terra incognita" to most of us marketers. But I'm convinced on this one thing: businesses that don't embrace its use will find themselves behind the curve compared to those that do. Better to get ahead and make a few mistakes than lag behind for fear of making them.
You've taken what could be a buzzword heavy topic and made it concrete and meaningful. Breaking it into cost savings, revenue growth, and risk mitigation gives us something tangible to measure against.
Seeing actual numbers from Coca-Cola and Sephora is worth more than a hundred theoretical predictions. When you can point to specific improvements in sales and efficiency, that's something decision makers can actually use.
I'm also glad you highlighted those hidden costs that often get swept under the rug. Training staff and maintaining systems over time can eat up a budget fast, yet they rarely make it into the initial calculations. Insightful as always.
Thank you, Neela. I appreciate your comments. Starting off the year, I'm attempting to add more concrete issues that answer questions marketers are (hopefully) asking.
There are so many possibilities for companies to leverage AI, Paul. It's going to be interesting to see who does and how successfully they do it.
Thanks, Bette. Despite its tenure, AI is still a "terra incognita" to most of us marketers. But I'm convinced on this one thing: businesses that don't embrace its use will find themselves behind the curve compared to those that do. Better to get ahead and make a few mistakes than lag behind for fear of making them.
Exactly - or denial that it’s here to stay!
Hi Paul
You've taken what could be a buzzword heavy topic and made it concrete and meaningful. Breaking it into cost savings, revenue growth, and risk mitigation gives us something tangible to measure against.
Seeing actual numbers from Coca-Cola and Sephora is worth more than a hundred theoretical predictions. When you can point to specific improvements in sales and efficiency, that's something decision makers can actually use.
I'm also glad you highlighted those hidden costs that often get swept under the rug. Training staff and maintaining systems over time can eat up a budget fast, yet they rarely make it into the initial calculations. Insightful as always.
Thank you, Neela. I appreciate your comments. Starting off the year, I'm attempting to add more concrete issues that answer questions marketers are (hopefully) asking.